Noam

 Noam Chomsky, one of the most important intellectuals alive today, has compiled a list of the 10 strategies of manipulation by the mass media. Spend five minutes on it and you won't regret it. If only to expand your own knowledge. 1-The strategy of distraction The primary element of social control is the strategy of distraction, which consists in distracting the public's attention from the important problems and changes decided by the political and economic elites, by the technique of flooding or Flood of constant distractions and insignificant information. The strategy of distraction is also essential to prevent the public from becoming interested in essential insights from the fields of science, business, psychology, neurobiology, and cybernetics. The public's attention is diverted from real social problems, held captive by issues that are not really important. Keep the public busy, busy, busy with no time to think, back on the farm like the other animals (quoted in the text "Silent weapons for quiet wars"). 2- Create problems and then offer solutions. This method is also known as "problem-reaction-solution". A problem is created, a "situation" that is expected to elicit a certain public reaction, with the purpose that this is the impetus for the measures one would like to have accepted. For example: to let the violence in the cities escalate or to escalate, or to organize bloody attacks with the aim that the public is the one who demands security laws and policies at the expense of freedom. Or also: creating an economic crisis to get people to accept the dismantling of social rights and the dismantling of public services as a necessary evil. 3- The strategy of graduality. To get people to accept an unacceptable measure, it is enough to apply it gradually, with drops, over several years. In the decades of the 80s and 90s, radically new socio-economic conditions (neoliberalism) were enforced: minimum state, privatization, precariousness, flexibility, mass unemployment, wages that no longer guaranteed a decent income, so many changes that would have triggered a revolution if they had would have been applied all at once. 4- The strategy of procrastination. Another way to enforce an unpopular decision is to portray it as "painful and necessary" and thus gain public acceptance for future use. It is easier to accept a future sacrifice than an immediate one. First, because the effort is not that great. Second, because the public, the masses, always tends to naively hope that "tomorrow everything will be better" and that the necessary sacrifices could be avoided. This gives the audience more time to get used to the idea of ​​change and to accept it with resignation when the time comes. 5- Address the audience like children. Most advertising aimed at the general public uses speech, arguments, characters, and a particularly childish tone that often borders on weakness, as if the viewer were a creature of a few years old or a mental weakling. The more you try to deceive the viewer, the more you tend to use a childish tone of voice. Why? "If someone addresses a person as if they were 12 years old or younger, then because of the suggestibility they are likely to turn into egg.